Sustainability

Technology and Sustainability: Innovating for a Better Future

Earth Day encourages us to reflect on the subject of sustainability; however, it’s an important subject to be considered year-round. Sustainability is about meeting the needs of the present without compromising the

Serverless Computing

When It’s Best to Go Serverless

A day in the life of a developer used to consist of dividing their time between writing code and maintaining the server infrastructure. Enter the concept of serverless computing by?Google?when they released Google App

CEE Business Services Romania

Ness Wins CEE Business Services Award

Ness, a global provider of digital transformation solutions, is honored to announce its Ness Romania is the winner of the Business Services Firm of the Year – Romania award by CEE Business Services. This achievement re

Modernization

Mission to Modernize eGuide

Some days it may feel like your mission to modernize your legacy apps and platforms is more like a mission to Mars. It may seem unattainable, and you can guarantee some turbulence along the way. That’s why taking e

Digital Transformation Elements

Digital Transformation – Essential Elements for Success

In a recent interview with Top Company Guide, Berthold Puchta, Global Industry Lead Manufacturing & Transportation, discusses the essential elements for digital transformation. Most organizations realize that their n

LATEST INSIGHTS

Livestream eCommerce

The 1980s ushered in many fads that defined a generation – big hair, leg warmers, and The Walkman. This decade also marked a significant milestone in retail with the introduction of QVC and HSN, making it possible for consumers to … Continue reading

Sustainability

Earth Day encourages us to reflect on the subject of sustainability; however, it’s an important subject to be considered year-round. Sustainability is about meeting the needs of the present without compromising the needs of future generations. While the definition is … Continue reading

Serverless Computing

A day in the life of a developer used to consist of dividing their time between writing code and maintaining the server infrastructure. Enter the concept of serverless computing by?Google?when they released Google App Engine in 2008, and life for … Continue reading

CEE Business Services Romania

Ness, a global provider of digital transformation solutions, is honored to announce its Ness Romania is the winner of the Business Services Firm of the Year – Romania award by CEE Business Services. This achievement recognizes the outstanding contributions Ness … Continue reading

Modernization

Some days it may feel like your mission to modernize your legacy apps and platforms is more like a mission to Mars. It may seem unattainable, and you can guarantee some turbulence along the way. That’s why taking extra care … Continue reading

Digital Transformation Elements

In a recent interview with Top Company Guide, Berthold Puchta, Global Industry Lead Manufacturing & Transportation, discusses the essential elements for digital transformation. Most organizations realize that their needs cannot be fully satisfied by standard, out-of-the-box services and are increasingly … Continue reading

RESERVEBAR TOASTS TO DATA QUALITY WITH A MODERN PLATFORM The Challenge ReserveBar, the leading e-commerce platform for luxury and super-premium spirits, champagne, and wine, leverages two core eCommerce platforms to facilitate the placement of orders and logistics fulfillment. The data … Continue reading
modernize

With March Madness well underway, this blog miniseries showcases important modernization topics in a head-to-head matchup style. Installment #6 features our version of the final tournament game as we look at what happens when you choose to maintain your legacy … Continue reading

Mircea Velicescue

Meet Mircea Velicescu, Vice President ?Delivery – Timisoara Center. Mircea brings years of experience in software engineering and team management – two traits that are very valuable as he leads our team in Timisoara, Romania. Q: Tell us a little … Continue reading

Technology Modernization

With March Madness well underway, this blog miniseries showcases important modernization topics in a head-to-head matchup style. Installment #5 features what happens when you take a technology mindset vs. a holistic mindset to modernization.?? Your legacy system can’t be upgraded, … Continue reading

Predictive Maintenance

Predictive maintenance and machine learning (ML) pave the way to the future of the manufacturing industry. In a recent article with Manufacturing Today, Jean-Paul de Vooght, Senior Director of Client Solutions, discusses what the pandemic is teaching the manufacturing industry … Continue reading

Machine

With March Madness in full force, this blog miniseries showcases important modernization topics in a head-to-head matchup style. Installment #4 features the ongoing debate between Human vs. Machine.? With the ever-increasing capabilities of robotic process automation (RPA), artificial intelligence (AI), … Continue reading

CEE

Ness, a global provider of digital transformation solutions, is honored to announce its Ness Romania?centers have been recognized by the CEE Business Services Awards as a finalist for the Business Services Firm of the Year – Romania for contributions to … Continue reading

Monolith and Microservices

With March Madness in full force, this blog miniseries showcases important modernization topics in a head-to-head matchup style. Installment #3 features Monolith vs. Microservices.? Businesses today need to respond to market changes quickly and easily. The ability to successfully make … Continue reading

cloud

With March Madness upon us, this blog miniseries showcases important modernization topics in a head-to-head matchup style. Installment #2 features Cloud vs. On-Premise.? There’s a likely favorite as we head into our next modernization matchup – cloud vs. on-premise. Undoubtedly, … Continue reading

Drew Naukam

Meet Drew Naukam, Chief Growth Officer for North America. Drew brings 20+ years of experience consulting with leading firms in digital product engineering, SaaS transformation, organizational strategy, change management, sales leadership, new business development, and strategic marketing. Q: Tell us … Continue reading

DevOps and Agile

With March Madness upon us, this blog miniseries features important modernization topics in a head-to-head matchup style. Installment #1 begins with taking a deeper look at DevOps vs. Agile.? Agile and DevOps are not new concepts but remain top of … Continue reading

Technology Modernization

Learn why modernization is not just a technology problem.? What’s the first word you think of when you think of modernization challenges? … We’re going to assume technology is what first came to mind. The overwhelming majority will have the … Continue reading

legacy modernization

Learn more about the most common legacy modernization myths. Digital technologies are evolving rapidly, providing a host of new opportunities for businesses to capitalize on the power of their data, create efficiencies, improve quality and performance, and drive profitable growth. … Continue reading

autonomous driving

The automotive?industry is racing to deliver highly-anticipated autonomous driving vehicles that won’t require any human intervention. On the journey to a fully autonomous vehicle, companies have been exploring many different paths to SAE Level 5 (L5); however, they are running … Continue reading

Predictive Analytics

Predictive analytics enables companies to predict events ahead of time, allowing for quick and efficient responses to new developments. In a recent interview with SalesTechStar, Chief Growth Officer, Drew Naukam dives into the impact the COVID-19 pandemic has had on … Continue reading

Divya Konuru

Meet Divya Konuru, Global Head of Revenue Operations. Divya has over a decade of experience ranging in Finance, Operations, Strategy & Planning to Strategy Consulting. She brings a unique business outcome and data-driven approach to her execution, making her a … Continue reading

Meet Jean-Paul (“JP”) de Vooght, Sr. Director of Client Solutions at Ness. JP is known for his unique ability to decompose any complex problem and turn concepts into business-driven solutions. Q: Tell us a little bit about your role at … Continue reading

Manufacturing and the Supply Chain

Driven by unique business needs, often bespoke technology needs to sit side by side with packaged software for the perfect, agile, custom solution to a business’s pressing needs. But implementing these innovative solutions are often fraught with challenges. A number … Continue reading

data governance

Data allows organizations to innovate and transform like never before, but using data to deliver insights comes with great responsibility. In a recent collaboration with Samuel Greengard, Scott Schlesinger, Global Data, Analytics and Practice Leader, dives into the importance of … Continue reading

Digital Trends eBook

Predictions you can use – that’s our goal. We’re not talking about flying cars or implantable mobile phones, but realistic trends we see happening as digital business initiatives accelerate at an unprecedented pace. Explore our predictions to learn how:? ‘Everything … Continue reading

Digital Transformation

In a recent article for Forbes India, Ness’ CEO, Ranjit Tinaikar, discusses how the global pandemic has affected digital acceleration from how customers engage with businesses to supply chain disruptions. As this pace rapidly accelerates, enterprises will need to recognize … Continue reading

Artificial Intelligence and Machine Learning

Ness, a global provider of digital transformation solutions, is honored to be recognized by the Media Excellence Awards as a finalist in the Excellence in?Health, Med & Biotech category for our work developing an applied artificial intelligence (AI) and machine … Continue reading

Carla

Meet Carla Deisenroth, Global Head of Marketing at Ness. Carla works closely with leadership to strengthen Ness’ go-to-market strategy and elevate the brand globally. Her innovative ideas and strategies help enhance Ness’ position as a leader in digital engineering. Q: … Continue reading

TEANECK, N.J. – January 11, 2021 – Ness, a global provider of digital transformation solutions and portfolio company of The Rohatyn Group (TRG), announced today that it has signed an agreement to sell Linium, a ServiceNow platform focused services provider … Continue reading

Data Predictions

Learn more about big data industry predictions for 2021. While 2020 was an interesting year for us all, the technology industry saw many advances. Within the next year, we can plan to see big changes in data, how it is … Continue reading

HR

In a recent interview with TechHR Series, Chief People Officer Narayanan Nair?dives into the company’s employee culture and work practices while sharing a few tips for HR leaders to follow?in 2021. Interview Highlights:? How HR Practices Have Evolved The pace … Continue reading

AWS

Learn which announcements from AWS re:Invent 2020 will shape the financial services industry in 2021. AWS re:Invent is arguably the bellwether cloud event of the year as Amazon dominates the public cloud market, they have a massive ecosystem and partner … Continue reading

Meet Pete Rogers, EVP & General Manager of the Western Europe Business Unit. Pete is an experienced sales-focused leader with a tenure of 7+ years at Ness. He takes great pride in having partnered with clients across 15+ countries to … Continue reading

Learn about Ness’ top 5 financial services predictions for 2021. 2020 has been the most unusual and interesting year in recent times. The pandemic has forced most companies to accelerate their digital adoption and blown asunder the idea that we … Continue reading

Media & Communications Predictions

What does the new year hold? Learn more about Ness’ top 3 media and communications industry predictions for 2021. Each industry has been presented with new challenges as a result of the COVID-19 global pandemic. Some companies have faced unprecedented … Continue reading

In a recent podcast with SalesTech Star, Drew Naukam, Chief Growth Officer for North America, shares his thoughts on building resilient teams in B2B sales and how it has become crucial for sales and marketing leaders to step up and … Continue reading

From the days of multiple Hadoop distributors battling it out for market share with everyone in a mad scramble to create larger and larger data lakes to the consolidation of that space into arguably a single solution provider which has … Continue reading

Harpyja

TEANECK, N.J. – December 4, 2020 – Ness Digital Engineering, a global provider of digital transformation solutions, has announced a partnership with the business transformation consultancy firm, Harpyja. Together, the companies will use their combined expertise in business processes and … Continue reading

manufacturing predictions

As the new year rapidly approaches, what should manufacturing companies incorporate into their 2021 strategy? Here are our top manufacturing predictions in 3 key areas that we see dominating this industry as cloud providers enrich their Internet of Things (IoT) … Continue reading

Zinnov Zones

TEANECK, N.J. – November 23, 2020 – Ness, a global provider of digital transformation solutions, has been named a leader in Digital Engineering Services, one of only a few pure-play engineering firms out of the 19 identified leaders in the … Continue reading

Ness Connection - Vinay

Meet Vinay Rajadhyaksha, President and Chief Operating Officer. Vinay heads the delivery of Ness’ services globally by driving strategic initiatives across multiple talented groups in North America, Europe, and India. His dynamic leadership abilities are guided by the famous mantra … Continue reading

Kindness in the Workplace

We can all agree that 2020 has challenged us in ways we never thought imaginable at home and in the workplace. The effects of the global pandemic have pushed us out of our comfort zones and altered many of our … Continue reading

Leveraging Data

Leveraging data to better understand which specific post-COVID-19 marketing and sales strategy or activity will be most effective in the new normal is crucial to growth and success.?In a recent interview with SalesTech Star, Scott Schlesinger, Global Data, Analytics and … Continue reading

Meet Senthil Devarajan, SVP, and Global Head of Strategic Business Growth. Senthil is based in the United Kingdom; however, his professional and personal aspirations take him all over the globe. He is a passionate business leader with a strong track … Continue reading

Learn how the Boston Red Sox are leveraging Salesforce to create better customer experiences. As the global pandemic continues, organizations are looking for ways technology can help them adapt to this new normal. In a recent interview with CIO, Jason … Continue reading

Welcome to Ness Connection, a new series featuring Q&A with our thought leaders and innovative trailblazers. This series is a direct connection for you to get to know what drives our team and learn some interesting facts about them along … Continue reading

Ness Digital Engineering, a global provider of digital transformation solutions, is honored to be recognized by the 2020 Golden Bridge Awards as a bronze winner in the Company Innovation of the Year category for our work designing digital solutions to … Continue reading

The world has changed due to the COVID-19 pandemic. As a result, this “new normal” has created both opportunities and challenges for every industry. In an interview for RegalixTV, Pete Rogers, Executive Vice President & General Manager, speaks with RegalixTV … Continue reading

AI Scaling

As many of us indulge in Netflix a little more than usual these days, you may have come across a documentary called Free Solo. It’s about the journey of a rock climber who attempts to conquer the first free solo … Continue reading

TEANECK, N.J. – August 18, 2020 – Ness Digital Engineering, a global provider of digital transformation solutions, has today announced it is expanding its partnership with Snowflake, the cloud data platform. Ness earned “Select” partner status and this enhanced strategic … Continue reading

Challenges Observed & Lessons Learned Over the past several months, the world has dramatically changed. The normal and customary way in which we live, work, socialize and interact was altered – possibly forever.? However, while man is resilient and innovative … Continue reading

After many weeks of lockdown and widespread disruptions to day-to-day life, the world is starting to discuss and institute new practices to bring communities back to normal in the wake of the COVID-19 pandemic. At this time, all efforts are … Continue reading

Ness Digital Engineering, a global provider of digital transformation solutions, is pleased to announce its partnership with Microsoft Azure, a cloud communication platform service, to provide digital transformation strategies for Azure Cloud Services and hybrid cloud integration. This partnership will … Continue reading

In part 1 of this blog series, we touched upon some of the potential of IoT for process industries. In this second part, we take a closer look at four fundamental use cases that IoT, combined with Artificial Intelligence (AI) … Continue reading

Which Salesforce edition should?a small or midsized business use? Which one is the best for the users’ needs? These?are?typical questions everyone asks before investing in a license. In this short article, we’ll describe how to maximize the usage of a … Continue reading

The promise of data and data-driven analytics has been top-of-mind for businesses for several years.? In this 3-part vlog series, our team provides their insights and leading best practices around data, analytics, and artificial intelligence borne from hundreds of successful … Continue reading

Organizations of all sizes and across all industry sectors are demanding more business value from their data. Data executives are under increased pressure to access, manage, distribute and analyze all their data from disparate systems and sources while it is … Continue reading

Veera Srinivas Raneru is a Senior Technology Lead responsible for expanding the growing portfolio of digital transformation services at Ness Hyderabad, India. He works on developing innovative technology solutions, and implementing devops practices like CI/CD/CT to increase agility in data … Continue reading

Attempting to track and mitigate the impacts of a global pandemic is proving to be like looking for the proverbial needle in a stack of other needles. Fortunately, we have made huge strides recently in data identification, collection and integration … Continue reading

In Part 2 of the Vlog series, Focazio discussed the basics of a video content supply chain — including the big workload areas of where and how content is created and how it gets to the end-consumer. In this Part … Continue reading

From scheduling an interview with candidates to customer engagements, automation is everywhere today. Having marched into almost all workspaces with a transformative impact within every industry and organization, automation is set to nestle in the arena of future technology. Now … Continue reading

While, the fourth industrial revolution is already here, and the age of digitalization is rapidly unfolding, it’s time to learn what’s coming next on the list. In an article for Toolbox, Anand Subramanian, Chief Delivery Officer, India, shares his perspective … Continue reading

Artificial Intelligence (AI) and Machine Learning (ML) have come a long way in the past 10 years and are no longer just “hype”. In this video blog, Ness CTO, Moshe Kranc is interviewed by Principal Solution Architect, Sean Caron on … Continue reading

Previously in Part 1 of this vlog series, Focazio describes how Media & Data make Content, and how Ness’s Video Distribution Platform (VDP) is really a “Content Data Platform.” In this Part 2 video, Martin explains the steps involved in … Continue reading

The adoption of digital business trends has brought Industries to the doorstep of radical change, popularly called Industry 4.0. Process plants and manufacturing sites are now closely coupled to consumer demands and market dynamics. Every part of business is informed … Continue reading

As the world settles in to a new coronavirus-mandated normal, enterprises must find ways to quickly enable their homebound employees to work remotely. Some existing solutions, such as leasing laptops or Device-as-a-Service (where a third party assumes the responsibility of … Continue reading

As IoT technology develops, it is important to balance technical innovation with usability and accessibility. In an article for IoT Evolution, Valentin Suta, AVP of IoT Practice at Ness Digital Engineering shares some insights that will be key to making … Continue reading

After you have decided to deploy Salesforce as the right CRM solution for your organization, the next step is to find the right Salesforce partner or consultant that?fits your needs and culture. It might seem like an easy task, but … Continue reading

Data and Analytics as a Program

Just prior to joining Ness Digital Engineering, I did what most do when beginning a new position. I took some time to clean out my office, organizing my files and piles of reading material, remove some unnecessary clutter and get … Continue reading

TEANECK, N.J. – February 27, 2020 – Ness Digital Engineering, a global provider of digital transformation solutions, today announced that Ranjit Tinaikar has been appointed Chief Executive Officer of the Company, effective immediately. Mr. Tinaikar has over 20 years of … Continue reading

From Word2Vec to ELMo to BERT, the past few years have brought major breakthroughs in Natural Language Processing (NLP) technology, ushering in a new Golden Age. Certainly, there’s no doubt that NLP technology will extend into new applications ranging from … Continue reading

Across industries, we saw a rapid technological advance in digitization, artificial intelligence-driven technologies, automation of processes and widespread migration of data and assets to the cloud. 2019 saw numerous innovations in all these areas, creating performance and productivity opportunities for … Continue reading

Vue 3 will come with an additional advanced API called “Composition”, which will be “a set of additive, function-based APIs that allow flexible composition of component logic.” To experiment with it and provide feedback, we can already use with Vue … Continue reading

Read this insightful article in The DEV Community, written by Andrei-Constantin Ghiuta, Development Lead at Ness Digital Engineering?for a walk-through of moving from using the “standard” Vue API to the Composition API. Click to read the full article.  

Through our on the Job series, we introduce some of the men and women who play a pivotal role in the success story charted by Ness. In this edition,?Swapnil Kshirsagar describes his role as a Software Engineer -Trainee at Ness, … Continue reading

The year 2019 will be remembered in the software world as the year when containerization, cloud native architectures, and Machine Learning (ML) broke out into the mainstream. As we approach the end of the decade, it’s time to look forward … Continue reading

Data is everywhere, and there’s a lot of it. How can we best leverage it? In an article for Toolbox, Mircea Velicescu, VP of Delivery and global practice head of Big Data & Analytics at Ness Digital Engineering, shares his … Continue reading

Martin Focazio, VP of Advisory Services at Ness Digital Engineering shares insights about how Media & Data make content, and at the end, how Ness’s Video Distribution Platform (VDP) is really a “Content Data Platform.” In this video, Focazio explains … Continue reading

TEANECK, N.J. – January 8, 2020 – Ness Digital Engineering, a provider of digital transformation and custom software engineering services, is pleased to announce its acquisition of CassaCloud, a Kosice, Slovakia-based consultancy with expertise in Salesforce implementation, customization, and integration … Continue reading

Workstation decorations were strung up and holiday cheer is in the air! Cubicles are bedecked with stars, bells, lights, mistletoe, candles and wreaths, and holiday cheer was in full swing across Ness Digital Engineering’s India centers. Ness Digital Engineering is … Continue reading

Ness's 20 years

The close of 2019 marks the anniversary of Ness’s 20th year in business, and I’ve been involved in the last 10 of them. As we start a new decade, it’s time to reflect on what made us who we are … Continue reading

From Word2Vec to ELMo to BERT, the past few years have brought major breakthroughs in NLP technology, ushering in a new Golden Age. In an article for Analytics Insight, Moshe Kranc, CTO at Ness Digital Engineering discusses the current Golden … Continue reading

Machine Learning technology is helping companies across industries derive better business insights from their data. However, for reliable results, you need quality data. Poor quality means low (or no) value. This is something that big data has in common with … Continue reading

Industry 4.0 and Smart Factory capabilities are becoming pervasive, especially in large manufacturing companies. But, how can smaller but growing manufacturers also start realizing the benefits of IoT? In an article for?Manufacturing Tomorrow, Dave Tanacea, Chief Domains Officer, and Martin … Continue reading

The year 2019 will be remembered in the software world as the year when containerization, cloud native architectures, and Machine Learning broke out into the mainstream. As we approach the end of the decade, it’s time to look forward to … Continue reading

Agile development has become ubiquitous in the software development world and for good reason. It helps teams work efficiently and iteratively, so they can react quickly to changing needs. But Agile methodology itself is constantly evolving. Our Chief Technology Officer … Continue reading

Digital Transformation is a continuous journey, so companies expecting to survive and thrive in the digital era are transforming themselves to offer customers a connected digital experience. Better data, good customer and user experience, more revenue, and improved efficiencies are … Continue reading

The Automotive domain is evolving fast. If 5 years ago software written in ECUs was simple and some might say even “dumb”, today we can see Machine Learning (ML) is here and will play an important role in how vehicles … Continue reading

Collaboration expands long-standing partnership Hyderabad, India – November 15, 2019 – Ness Digital Engineering is partnering with S&P Global, a leading provider of ratings, benchmarks, analytics and data to capital and commodity markets worldwide, to develop its new Extended Talent … Continue reading

In a previous note, also published on Ness’s Blog, I wrote about Platform Modernization and Artificial Intelligence – two topics we regularly speak with our customers about as they consider how to further extend the productivity of their digital platforms. … Continue reading

Data is everywhere, and there’s a lot of it. How can we best leverage it? In an article for Toolbox, Mircea Velicescu, VP of Delivery and global practice head of Big Data & Analytics at Ness Digital Engineering, shares his … Continue reading

In the first part of this blog series, I outlined some of the payment industry trends. In this second part, I am excited to share a few insights about the challenges in supporting faster payments and a solutions approach for … Continue reading

Digital is changing the way consumers buy and transact, and thereby influencing how merchants sell their products. Modern consumers expect digital commerce experiences which are personalized, efficient, reliable, frictionless, convenient and secure. They want to engage anytime, anywhere in an … Continue reading

Industry 4.0 and Smart Factory capabilities are becoming pervasive, especially in large manufacturing companies. But, how can smaller but growing manufacturers also start realizing the benefits of IoT? In an article for Manufacturing Tomorrow, Dave Tanacea, Chief Domains Officer, and … Continue reading

Today, CIOs are viewed as key contributors to formulating organizational goals and their main responsibilities are to work with the other C-level executives and technology departments to create the best technology game plan for the business. However, the rise of … Continue reading

Vehicle and Driver Data

Automotive technology is undergoing explosive innovation with autonomous vehicle data revolutionizing the user experience. However, the challenge for the automotive industry as well as IT service providers like Ness Digital Engineering is how to transform thousands of gigabytes of raw … Continue reading

Machine Learning technology is helping companies across industries derive better business insights from their data. However, for reliable results, you need quality data. In an article for The Enterprisers Project, Ness CTO, Moshe Kranc is quoted on the importance of … Continue reading

Autonomous vehicle data is revolutionizing the automotive user experience, but are companies equipped to make use of the voluminous amount of data that is generated? In an article for ATZ Magazine, Ketan Karia, Chief Delivery Officer for Europe at Ness, … Continue reading

In a recent interview, Vinay Rajadhyaksha, President and Chief Operating Officer, shares strategies that enable our clients’ business success and how Ness aligns its delivery capabilities with client needs. What development strategies are you seeing Ness clients use to achieve … Continue reading

Join Webinar on Tuesday, Oct.15 at 10:00 am ET. Hosted by Modern Systems, with guest speaker David Tanacea, Chief Domains Officer at Ness Digital Engineering. Webinar attendees will learn: The critical importance of automated testing in legacy modernization projects Testing … Continue reading

A major technology discussion in the digital workplace at the moment is how to manage the convergence of four megatrends: cloud computing, big data, artificial intelligence (AI) and the Internet of Things (IoT). While these systems are making work more … Continue reading

From building smart dashboards to enabling autonomous driving, the automotive industry is in the midst of a technological revolution. In an interview with Business World Magazine, Paul Lombardo, Chief Executive Officer, Ness Digital Engineering, talks about the transformation the industry … Continue reading

My company is in the business of making better software and making software better. Every customer I talk to is in the midst of some initiative to have new/better/latest software solutions to offer their own customers or employees; they all … Continue reading

POV-Ness-Domain-POV-Landing-page-banner-1536x560-px RESIZE

We believe the concept of “industries” is becoming outdated. Today, companies must re-invent themselves and continuously adapt to survive in the Digital Economy. We work with customers straddling so many of those industry boundaries that we had to find new … Continue reading